There are a lot of wacky contests and tie-ins around feature film promotions, but I think this one in particular is rather unique and a very cool opportunity for teenage girls. Marvel Studios, in honor of the release of “Thor: The Dark World,” is partnering with UL (Underwriters Laboratories), Dolby Laboratories, National Academy of Science, Girl Scouts USA ,and the El Capitan Theatre in Hollywood to empower girls 14 and up and in grades 9 – 12 to embark on a journey to discover their potential and future in the career areas revolving around STEM: Science, Technology, Engineering and Math. The challenge is asking girls to seek out and interview women who work in the areas of STEM and submit a video of the interview. The girls with winning videos will be flown to Southern California the week “Thor: The Dark World” premieres to meet with incredible female scientists where they will conduct interviews and perform experiments as well as have an interactive experience and go behind the scenes at Dolby Laboratories where the general public is not allowed. The winners will attend the and be recognized at the Premiere Screening of their Ultimate Mentor Adventure documentary short, which will be shown at the El Capitan Theatre prior to a screening of “Marvel’s Thor: The Dark World” on opening day.
Entries are due by October 20 when the contest closes. You are going to want to visit www.ultimatementoradventure.com for full rules and information on STEM careers, interviewing tips and more.
I love this contest! I think it is awesome to challenge girls to a learn about STEM career areas. We need more women in science, technology, engineering and math and I think this is a creative way to get teenage girls engaged. Nice work, Marvel!